OUR BEERS
Tusker Oktobafest 2022 is a celebration of what Tusker continues to stand for 100 years on. The aim is to give Kenyans a space to celebrate beer in our own unique way. This year we are back with the Centenary Edition with 3 major events – Tamasha, Eldoret (8th to 9th October 2022), Jamii Executive Gardens, Mwea (15th to 16th October 2022) & the biggest Sherehe Nairobi has ever seen at Ngong Racecourse. The Nairobi beer experience will run from Friday 28th to Sunday 30th October 2022 housing 3 stages with over 80 Kenyan acts in the course of the weekend.
Our brands
Serengeti Lite
THE ONLY LITE WITH A BITE
Serengeti Premium Lite is the light variant of Serengeti Premium Lager. Like lager, both variants are high quality beers, rooted in the national heritage of Tanzania. Our brewmasters created Serengeti Premium Lite as a full flavoured light beer – a light beer for real beer lovers.
This is what differentiates Serengeti Premium Lite from other watery light beers. Our Master Brewer calls it “the Lite with a Bite’ and that became the title of the popular, humorous advertising campaign with the leopard that has supported the brand since its launch.
Serengeti Premium Lite has become the favourite beer for many Tanzanians and is the leading brand in the light segment. It has won Superbrands status for 2019/2020 and has also won the Best Innovation Award of the year in 2018 within Diageo Africa.
Serengeti Premium Lite was launched in a green bottle, at a mainstream price; which was more accessible than the competition. Apart from being bottled in a 330ml premium green bottle with freshly coloured standout labels, Serengeti Premium Lite is quite unique compared to other lite beers in the market.
To communicate its uniqueness and its fuller beer taste, Serengeti Premium Lite is tagged as “The only Lite with a Bite”. An extensive campaign has been built around that tagline about the fresh exciting
beer for all. The combination of great tasting liquid, premium packaging and accessible pricing have proved to be a winning one.
This is not just any bite, it’s THE ONLY LITE WITH A BITE.